ShoW-way 2008

SHOW WAY 2008: getting bigger and bigger.
Manufacturers and International Professional Associations declare so at Plasa '07.

SHOW WAY 2008 was presented once again directly to an international audience at PLASA ’07. The new show met with approval both from the audio and lighting manufacturers present at the recently ended London trade fair and from the associations of the World-ETF (World Entertainment Technical Federation), which consider the initiative an important professional trade fair opportunity in Italy.

Several associations, such as VPLT, ESTA, PLASA, Secartys and JASST, confirmed their support for the show and ensured their presence and that of their members at SHOW WAY in the best way for their trade requirements.

The list of exhibitors is getting longer and longer with new names and new brands: SHOW WAY is becoming increasingly more “a fair for professionals by professionals” to promote a comparison between Italian and foreign manufacturers and meetings with sector specialists.

At the same time the programme of meetings and seminars on extremely topical subjects in the audio and lighting sector is filling up: safety and regulations for stage structures and rigging, technological evolution of light sources (lamps and LEDs), electrical safety regulations for public entertainment premises, and the evolution of lighting in various sectors besides entertainment: fashion, architecture and conventions.

Appreciation was shown for the show formula: SHOW WAY has simple exhibitor application procedures, without last minute surprise costs and with all the services needed to make taking part as an exhibitor or visitor straightforward, so that the “trade fair investment” is truly profitable for all those who come.

SHOW WAY is organized by APIAS in association with PROMOBERG at the Bergamo trade fair, a highly up-to-date trade fair complex strategically positioned on the Milan airport system. Milan-Orio al Serio airport is only 2 km from the exhibition pavilions, which makes it easy for both a national and international public to attend.